WE'RE BUILT FOR
We rely on relationship marketing to develop and retain our clients’ consumers and audiences. We call upon proven social marketing techniques, best practices and imaginative strategies.
To paraphrase the Canada Council for the Arts’ definition of audience development (source: On the Road – Presenters Handbook): Audience/Client development is the long-term process of encouraging and assisting people in your community to become interested in your products or activities, as well as your company.
To paraphrase the “Alliance des réseaux de diffusion des arts de la scène” (ARDAS); source: “Guide pratique de développement de public pour les arts de la scène”: Loyalty refers to an organization or a company’s ability to maintain its new or established audience or clientele’s interest by continually offering high quality products and nurturing its relationships with said audience and clientele.